• @where_am_i@sh.itjust.works
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    138 months ago

    Amazing. there will be one car manufacturer with this garbage and the rest of them won’t be allowed to use this parented technology

    • @booly@sh.itjust.works
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      128 months ago

      Wait is there a way to invent awful things and then patent troll so that nobody can actually bring them to market?

    • @ripcord@lemmy.world
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      78 months ago

      If it gets used at all, that would be the best case scenario.

      And it might even go down like things have with GM and their blocking Android Auto and Carplay (affecting their bottom line). And it might even affect enough that they’d stop.

      But that’d be the beat case scenario (still feasible, even in hypercapitalismworld. But unlikely)

  • merde alors
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    8 months ago

    if they give people those cars freely, why not

    edit for the downvotes : i’m not proAdvertisement. I’m just considering a situation where, let’s say in a city with a shared car service, you rent cars for a couple of hours you need, instead of owning a car (it already exists in some cities). I guess some people would be willing to see a couple of ads instead of paying for the rental and in that case: why not

    • N3Cr0
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      98 months ago

      Free for the first year and they will eventually charge for the “Standard subscription with ads”. You can always upgrade to premium. Hopefully, the adaptive suspension will then start working!

    • @solsangraal@lemmy.zip
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      228 months ago

      they probably have rental car companies in mind, where if the driver has no choice but a ford with ads, then that’s what they get. and you can bet your ass that if forcing ads on customers means a lower price for their fleet, that’s exactly what they’re going to do

    • Jubei Kibagami
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      58 months ago

      “I’ll be right with you, grampsi, just wanna hear this laundry jingle one last time!”

      • @werefreeatlast@lemmy.world
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        18 months ago

        Hello 911, what seems to be the problem?..1 of 3"like a good neighbor State farm is there!" 2 of 3 “like a good neighbor State farm is there!” 3 of 3 “every day, kids from Africa like Mary here go without food or water so they can’t feed their dog any, would you please donate $5 to Save their dogs foundation? Every dollar that comes in brings good nutritional meals for the dogs like Chicken, beef, etc, food that they would never otherwise be able to get due to their owners poverty level. So c’mon and donate, you will get this shiny 'I saved a dog’s 🖊️ pen!.. ma’am, yeah, I was just in an accident! Can you please send an ambulance, my leg is broken and I’m bleeding fas… So cmon and get your pen now! Give us a call at 1800 ‘I want to save a dog!’… Okay the ambulance is on its way, could you please tell us the intersection?, Madison and…oh I didn’t quite catch that…1 of 7 " have you or a loved one been invited to a gay gangbang lately and developed enlarged anus? Well the law offices of Lark and Co can help you get what you deserve!”…madis…2 of 7…" Squirt! The fresh market!"

  • @dmMeYourNudes@lemmynsfw.com
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    218 months ago

    Patents a way to deliver ads?

    So if we just patent all the ways to push ads and never sell the rights we can stop all of this?!?

    • FauxPseudo
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      28 months ago

      Someone will just invent a different way to do the same thing and they will make all the money. Patents don’t cover the result but the method.

  • @LifeOfChance@lemmy.world
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    118 months ago

    So phones are illegal but not this? What in the actual fuck is going on right now. We are being forced so many damn ads it’s nearly impossible to get away from them. Now I need to worry about someone trying to hit skip instead of focusing on driving. As a motorcyclist I’m now even more terrified. Half the drivers now already don’t look up from their phones…

  • @tonyn@lemmy.ml
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    518 months ago

    Good Guy Ford patents the worst possible technology so no other automaker can use it, and then never implements it themselves.

    • @Kecessa@sh.itjust.works
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      168 months ago

      That’s what I was going to ask, should people start patenting things in order to prevent companies from using them?

      • @14th_cylon@lemm.ee
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        8 months ago

        Getting patent is fucking expensive, also it is afaik region-limited. You can get your patent for say EU, you need lawyers and lot of money for that, and if you would like to extend that to US, you need new lawyers and more money.

        So it is out of realm of what’s possible for normal person.

        • @catloaf@lemm.ee
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          58 months ago

          It’s not that expensive in the US. A few hundred is typical, and you don’t need a lawyer (though spending the money on one up front will save you from spending more when you screw it up the first few times).

          • @14th_cylon@lemm.ee
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            8 months ago

            It’s not that expensive in the US. A few hundred

            Ok, that’s less than what I would have expected, but still more than what most people want to invest into something that’s basically a joke.

              • @14th_cylon@lemm.ee
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                08 months ago

                Don’t you need working prototype to get a patent? Otherwise musk or bezos or another for-profit asshole could patent every known scifi gimmick, wait until someone actually invents it and then send him a bill…?

                • @piccolo@ani.social
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                  28 months ago

                  If a prototype is requires, only people with wealth could afford to produce a working prototype without revealing their invention to investors and without risk of the idea being stolen…

  • Todd Bonzalez
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    728 months ago

    For those who don’t understand Ford’s strategy here: Ford has tons of goofy patents like this, and they’re just waiting for someone else to do this so they can get royalties.

    They’re patent trolling bad ideas…

    • @lando55@lemmy.world
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      78 months ago

      Thanks for calling attention to this. Oftentimes when a patent is applied for there is no intent to implement it. This is actually a clever way to get ahead of the direction of the market and license to other manufacturers.

      Having said that, it’s still Ford, and once it’s generally accepted for this type of ad to be displayed they’ll jump on it real quick.

      • Todd Bonzalez
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        18 months ago

        once it’s generally accepted for this type of ad to be displayed they’ll jump on it real quick.

        That’s inevitable, but in this scenario they own the patent.

      • @AA5B@lemmy.world
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        28 months ago

        This is a patent troll, stiffling innovation gaming the patent system for something [we hope] they never intend to produce. Even if it’s a horrible idea we want stifled, that’s still a patent troll

    • @sic_semper_tyrannis@lemmy.today
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      218 months ago

      Maybe so at this point in history. Don’t be surprised when Ford implements it or something similar at a later date. Ads are in most everything now and they have already sold your data to insurance companies.

      • Midnight Wolf
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        8 months ago

        “it’s just in the corner, when you drive near one of our Partner companies”

        “it’s just a square on the main menu”

        “it’s just a brief full-screen suggestion”

        “it’s just whispering sweet nothings at a forced-volume into your Harman Kardon premium audio system (we have always done this for plebs who opted for our standard audio system)”

        “it just adds an additional waypoint to your route, like our new Signature Partner, Dunkin’ Doughnuts. Get a free small coffee when you spend $15 and say the keywords ‘ADS4LIFE’ into the drive-thru robot”

        “it’s only taking control and driving you in comfort to your nearest Ford dealership to trade-in your vehicle at 100,000 miles”

        “it’s only siphoning your blood plasma to keep the FordOS AI financially afloat”

        “it’s only recording your banking details at the ATM and charging you a monthly weekly fee to support and assist you with our cutting-edge technology”

        “GIVE US ALL YOUR MONEY NOW OR WE ARE DRIVING YOU OFF THE GRAND CANYON”

        • InEnduringGrowStrong
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          38 months ago

          “GIVE US ALL YOUR MONEY NOW OR WE ARE DRIVING YOU OFF THE GRAND CANYON"

          Can I just skip straight to this part?

    • AlexanderESmith
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      158 months ago

      Getting patents for hyper-annoying things, taking shit for possibility thinking about employing the tactic in the future, keeping other manufacturers from being able to without paying for it…

      Are… are they the heros we need?

      • @I_Miss_Daniel@lemmy.world
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        18 months ago

        I rarely have mine on, but that’s because a mate snapped the antenna off. It’s got one Slim Dusty tape in it, and most of the time only the left speaker works.

        The Bluetooth speaker on the dash plays the poddies, and holding the volume button on the phone skips any ads.

        Someone should make Sponsorblock for poddies.

    • @AA5B@lemmy.world
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      18 months ago

      Streaming music has really changed my life!

      Radio was so bad with endless ads and blather, with the occasional pop sing, that it was just not worth listening to. I kept finding myself in continuous “seek” trying to find a channel playing music and it was completely aggravating.

      Now with endless streaming music of my choice , no ads or blather, I’ve gone from never listening to music in my car or home, to always. It’s like I’ve discovered a new form of entertainment.

      I’ve had a new car about 8 months, and I’ve listened to the radio only once to verifying know how to use it. But Spotify is always there!

    • @xthexder@l.sw0.com
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      68 months ago

      Well, if you buy a used one, they first started putting the cellular modems in in 2017, and all models by 2020. You can check which models here

  • @tal@lemmy.today
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    8 months ago

    https://deloitte.wsj.com/cio/ford-disrupts-product-development-for-a-new-era-01623697330

    Ford Disrupts Product Development for a New Era

    The product development team took a page from tech industry players and adapted Agile methodologies with the goal of developing hardware at the speed of software while recognizing and preserving Ford’s legacy and expertise in vehicle product development.

    https://www.atlassian.com/agile/project-management/user-stories

    User stories are one of the core components of an agile program.

    User stories are a few sentences in simple language that outline the desired outcome. They don’t go into detail. Requirements are added later, once agreed upon by the team.

    For example, user stories might look like:

    • As Max, I want to invite my friends, so we can enjoy this service together.

    • As Sascha, I want to organize my work, so I can feel more in control.

    • As a manager, I want to be able to understand my colleagues progress, so I can better report our sucess and failures.

    • As Dominic, I have a hard time finding enough advertisements to view. Many of the advertisements I do view are not sufficiently-targeted at me.

    • As Richard, my submissive fantasies have gone unfulfilled. My truck is large and powerful, but does not seize control of my life in the sort of confident and assertive fashion that I would find satisfying.

    • As Denise, a Blade Runner fan, I am unhappy that I cannot visit a technology-driven dystopia.

  • @style99@lemm.ee
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    208 months ago

    It looks like you’re about to die in a horrible 40-car collision! Don’t fret, though! Mutual Assurance can protect your family for just pennies a day! You’ll really regret not signing up for this policy!

    • @1995ToyotaCorolla@lemmy.world
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      118 months ago

      We regret to inform you that your claim has been denied as your policy does not cover accidents due to distracted driving. Please refer to the attached dash cam footage showing claimant watching a Mutual Assurance ad while the vehicle was in motion. Have a nice day and thank you for choosing Mutual Assurance!