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Ad revenue. They’d still get sales through their store, as well as sponsor revenue.
No one is going to sponsor a creator who has no way to garner an audience.
People with enough of a viewership would still be offered sponsorship for videos. Like YouTubers who do their own ads in videos.
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When I worked with an influencer who made free workout vids, his ad revenue was 80% of income. It was an extreme minority from free videos to buying something in his store.
Then some algorithm change in 2018 broke his entire income, he couldn’t afford me, and last I checked, he was sponsored by diet pills or whatever fake garbage.
It’s a damn shame because his dream was always to provide free workout vids.
