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I’ve always advocated for fines to be assessed as a percentage of global annual revenue.
“Oh, your global revenue was $100B? That will be $1b please.”
EU takes 10% of the profits if rules like GDPR and other Digital acts are breached.
But only at the first offence. The second time they take 20%.
its €10M or 2% turnover whichever is higher, doubling for more sever infringements. Fining based on turnover is the way to go as it eliminates wriggling out of fines and makes them hurt.