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Does not sound like a scam.
The build a website, with ads, and donate the revenue.
It is a scam if you make claims that “every search plants a tree”
How many trees have you planted?
If fruit trees count then around 50, why?
Why would fruit trees ever be excluded from one’s aggregate tree count?
Coz they small
But this they don’t say on their website. You have to search a lot of more for a tree.
They removed it recently, probably someone called them out on it. And again, searches have nothing to do with funding the tree-planting, it’s clicking on ads
