So, you’re a restaurant and when people come for restauranting at restauranting times, you charge them more, because people should actually come restauranting outside restauranting times.
That is, er, innovative.
I don’t know how it is in the US, but people will typically go for lunch at lunch times where I live and if a fast food restaurant starts considering this kind of shit, it will promptly go out of business.
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Unless they change the metrics by which they price their menu items. If the price is lowered, and surge pricing makes a 12 noon burger $0.50 more than usual, but an off-peak burger costs less than the OG price (but enough to still turn a profit), then Wendy’s might actually see more money if they can undercut other FF joints.
