I might be stupid, but doesn’t “double” mean there’s more of it?
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Chocolate chip vs chocolate chocolate chip
Twice as many things have chocolate in it (the chips vs the chips and dough)
It still says 40% chocolate on both packages though.
Perhaps that’s the level of chocolate? Like you can have 90% dark chocolate, this is 40%.
I get how it would be frustrating for people who are reading it literally for the first time but I don’t think it was worded like that to be deceptive. Baked goods don’t have the most accurate names (Red Velvet comes to mind) and Chocolate Chocolate Chip/Double Chocolate Chip is a pretty common cookie
