As a general rule of thumb, I don’t set it for the regular 15 minute increments, because it probably won’t go off. Today, I set it for 10:37 and it went off at 10:46! 😠
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As someone else mentioned, you probably hit snooze without realizing it while still mostly asleep. Snooze is 9 minutes. On this clock, the “snooze button” is literally the entire face of the clock. When the noise initially went off, if you rolled over and tapped the clock it would have reset the alarm.
I woke up before the alarm was supposed to go off though, and there was no snooze indicator.