jfc I’d forgotten that moment. Let us never forget the Bowling Green Massacre.

Alternative facts, alternative liftoff, alternative attack, alternative growth, alternative survival

(It’s just a joke in Russia about state media using the word “negative” instead of alternative is similar cases to describe things falling apart)

I would say after ww2 after modern propaganda tactics went main stream across the world.

But it didn’t happen over night, it was a process to get us here.