But at the end of the day, tricks and manipulation can only get you so far. When quarterly filings show poor performance and stores start shutting down, I don’t see how they (and by extension their share price) could possibly recover or increase. The issues they face aren’t some temporary storm they have to weather, it’s a permanent change in consumer’s buying habits and the market as a whole. Even outside of retail sales, the entire gaming industry has been in shambles for several years now with no change in sight.