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No, it is a question
The answer is that they’re abandoning their principles to pursue some other market segment.
Although I guess it could be said to be like Porsche and Lamborghini selling SUVs to support the development of their sports cars…
I don’t understand how that answers my question
To be fair, you didn’t ask a question. You made a statement and ended it with a question mark, so I don’t really understand exactly what it is that you were asking.