The article indicates this was for their Prime Day event.
Are people really waiting for an annual event to buy their groceries? Or are the Fresh delivery personnel reassigned to other verticals for the event’s duration?
Former is shocking and borderline dystopian. Latter is just poor planning and resourcing.
My guess is that Amazon fresh makes its prices even more absurdly low to get more people buying.
I can rationalise holding off on buying a new phone or furniture until a sale. But for groceries?
One either needs groceries or they do not.
Perhaps, there are some categories of groceries that one may not buy unless there is a good occasion but might buy them if there is a good deal on it?
Or maybe, one may buy the pricier variety like “organic” groceries during such sales?
It’s not about waiting, it’s about enticing people to use Amazon fresh rather than the other grocery options they typically use.
I had not thought of this serving as an entry or a trial for new customers. It makes a lot of sense. Thank you.