The paradox of the internet is that people want everything:

• in one place
• free of charge
• anonymous

but don’t want everything:

• owned by one company
• supported by ads
• full of toxic assholes

And a lot of users who just doesn’t care enough to do anything drastic about it. We already saw it with reddit, and twitter to a point. The userbase on the internet is so huge now that the people actually being aware and caring about privacy and non-commercialisation are a tiny minority. Companies can easily still make a profit on the vast majority of people who will uncritically consume.