Kendrick Lamar enters the tech space with a collaboration on the Light Phone 2. Light phones offer minimalistic experiences without apps or color.
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I can only imagine what kind of profit this company is making by selling a phone literally purpose built to be as lightweight as possible both physically and on features for $299.
I’d be willing to bet they could sell that for half the price and still make a reasonably-sized profit - so I might just take out my popcorn and see if somebody does.