Advertiser exodus expected to deeply impact X ad revenue, analysis indicates | TechCrunch
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Even before major brands like Apple, Disney, and IBM paused their ad spending on X in the wake of Elon Musk's endorsement of an antisemitic post, the
    • @dragontamer@lemmy.worldEnglish
      4•1 year ago

      My 10% estimate is assuming April 2022 (edit) market, when the deal was signed.

      It could be as high as 15% depending on circumstances. But yeah, consider the 10% number an underestimate.

      Rumor is that half the debt was variable and half the debt was fixed. Suggesting about 13% or so interest today.