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If that’s the case, why do people use sites like humble bundle when they could individually buy the games from steam?
Humble Bundle has a special relationship with Valve iirc, because of the charity work they do.
Doesn’t explain all the other games sold for cheaper than steam when you take a look at isthereanydeals. Or the bundles fanatical offers with no charity involved.
Could be secondhand key resellers who have no deals with Steam regarding sales.