Like why do they care how many times I go to porn hub every day or that nothing gets me harder than a free use MILF? Why do they care that I don’t know how to spell consistency so I have to Google it every 3 months.
What the fuck is wrong with people?
The single raindrop never feels responsible for the flood
You know how they use facial recognition to kill people in the middle east? It’s the same idea here.
they’re interested because they profit from the marketing based on the data
More specifically — by matching all of your purchases with every data point about you, and the people you associate with, they can build out statistical models to determine the data points that most strongly correlate to people like you and what motivates or persuades them to GENERATE MORE PROFIT — direct purchases, attention, clicks, discussion, word of mouth, lead generation, etc, etc…
Or… You know… What motivates/persuades you to support a dictator or vote for a specific political candidate or party, as well as what demotivates/dissuades you from the opposition — including what types of psychological warfare, disinformation, deepfakes, “fake news”, and lies are most successful in achieving these goals — all of which benefits the most horrifically immoral and unethical criminals, corporations, and individuals the most (the “good guys” aren’t the ones using deception and lies to profit and win).
Do you have money? If so, knowing all your secrets and quirks is a good way to get a dollar off of you for slightly less than a dollar.
Pennies on the dollar, you mean.
No, that would be a massive get-rich-quick style return the way I wrote that. Pennies below a dollar, per annum, in order to get a dollar back as the beneficiary, on average.
It would be tiny fractions of a penny per dollar if you just look at the individual action that causes a purchase, but either it’s the accumulated effect of a lot of actions over time, or it’s a gamble that doesn’t work the vast majority of the time, so you’re back to the standard ROI everything has.
It’s not just marked ads, by the way. A lot of the stuff that happens with that data is invisible, although I can’t say how much exactly.
A spooky thing I noticed at one point I could search a rather vague query and Google was returning results in the programming language I was working with when the query was general enough to have been any language.
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Also political organizations want this data to help them target potential voters more effectively.
Because the data is worth quite a bit of money - more than people realise, otherwise these companies would be paying us for it.
The simple answer: the more they know about you the more money they can make by selling it.
this article has some insights on the value topic.
this Reddit post also has some good information regarding this subject.
Lastly, this scandal
I hope this helps, please feel to correct me if I’ve misunderstood something.
What the fuck is wrong with people?
Why do people care? Well, why do you close the door to the bathroom? Why dont you send me a picture of yourself right now (“What could I do with it anyway”?)
Some people care more about privacy than others. And most people simply don’t know where all their data really goes.
I mean what is wrong with they to think they should know what kind of depravity I’m into. Some messed up jabronys in this world.
Money.
Your data can help sell you stuff. If they know you’re into MILFs, they can sell advertising to the MILF companies. Then you see a bunch of MILF ads. The more they know, the more they can target you. Eventually we’ll have ads in our dreams like in Futurama.
Jokes on you, he probably already has MILF dreams!
Upgrade those MILFs to GILFs with this one weird trick!
You know, knowing advertising algorithms, expect a lot of mistakes like that in your dreams, thanks to the users-like-you-also-like thing they do. “Thirsty GILF scatporn near you!”-- the future is bleak.
But golden showers sound so optimistic!
It all comes down to targeted advertising. They’ll cluster you and other people with similar interests in groups, determine statistic likelihoods of buying/using/subscribing to certain products or services, and then blow up every channel with stuff you might like.
Maybe a MILF hunter with mild dyslexia is exactly the right audience for cat food and entry level red wine?
The important part being that other companies are very willing to spend a lot of money on targeted advertising, enough to make up for all of the costs of the aggregated data plus a tidy amount of profit for the companies that collect the data.
This is the only real answer. Targeted advertising is more effective (actually true), therefore you can ask more money for it.
individually, not important, together with a mass of collected data, over time, patterns emerge, those patterns can be everything from people, and people within your demographic, age, sex, location, race, education level, marital status, relationship status, and THAT is invaluable to corporations (and governments) in figuring out what to sell, how to sell it, and who to sell it to.
they say knowledge is power, and that’s just what all this data from billions of different sources gives others, an overview of human interaction with each other, technology, and most importantly the things that motivate them to act.
Pixar seeing a rise in milf web searches: Ok boys it’s time to release another movie with a mom who has a dump truck ass.
Dump-truck-ass Pixar Moms are my kryptonite.
Q: “Why are companies …”
A: Money.
Every time. Sometimes also some competitive advantage or image or by mistake, but even those are just money with extra steps.
Because digital advertising dollars has been in a bubble since click-through ads and for some reason nobody has noticed.
