YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
Man I hate this ad-fueled internet dystopia.
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Tubi does this. It’s probably the least I trusive way to handle ads. I’d be fine with it if it was a replacement for in-video ads, but I doubt they’re doing that and just want to squeeze more views out of our eyeballs so fuck them
This causes more issues when you have to pause to let the video buffer a while before continuing.
Following in porn’s footsteps I see. Can’t pause a video without getting an ad shoved in front of your face.
Ah this is why they started showing screensavers now in the pause screen on the Apple TV app. They just needed this feature to bother people even more. Well, I won’t see it since I made the deal with the devil half a year ago and got Premium and I think it’s actually worth the money considering it’s my most watched streaming service by far.
When are they going to put video ads in little boxes all around the primary video content that all play simultaneously?
Sigh. Yeah it’s not like I ever pause to look at a graph or something (/s). I already hate it on Chromecast because pausing brings up a big blur bar on a third of the screen.
So… like Pornhub has done for years now?
Its unbelivable that I have to use 4 addons just to experience YouTube properly, now because of this shit feature we’ll probaly be getting another one. I try using YouTube alternatives like invidio.us or piped.video but half the time the content just doesn’t load and its frustrating.
LOL I already blocked YouTube and I forgot how to undo that on purpose!
Paramount+ has been doing this. I hate it.
Use Youtube frontends. Like Freetube & NewPipe. All of Youtube’s BS will disappear.
EDIT: Here is Privacy Guides’ page about Youtube frontends.
It’s not really a long-run solution. It just transfers the costs of paying for the content to the people who continue to view the ads, and in the long run, if enough people do it for clamping down to be financially worthwhile, Alphabet can clamp down. Hell, they did a bit already when they throttled
youtube-dl. Haven’t gone afteryt-dlp’s parallel-streams workaround yet, but if that has enough users, it’s an inevitability.
Hypothetical
If somebody like Raymond Hill (Ublock Origin dev) were forced to run YouTube profitably, what might he do to try to run it so it sucks less but still makes a little bit of money? Or even breaks even?
Could also ask what if the Wikimedia Foundation had to run it, you know like under penalty of imprisonment - take somebody good/anti-corporate, force them to run the business w/o any other option - what’s the best option for The People w/o losing money?
(Donate buttons eervrywhere?)
For starters, cull the immense amount of duplicated content. Look for some random common word and sort by recent, you’ll see thousands of channels from India, Pakistan and similar nations reposting the exact same videos. There’s also an ungodly amount of spam. These two things alone would, I’d guess, cut down a good chunk of server costs. Another thing is optimizing bitrate, I often get served “1080p” content featuring little more than a static image while browsing in my 6" phone.
Good calls.
I think they’re going hard on the video quality front. Huge channels post videos that are “1080p Premium Bitrate” at max for premium subscribers. Feel like they used to post 4K.
4k and high bitrate 1080p are actually the same thing.
🤯🤯🤯
How did marketing let engineering NOT name it 4k?!? I’m pretty serious actually
It’s complicated. Essentially, YT spends 24 hours a day trying to dodge the fallout of stupid decisions taken during the previous 24 hours, ad infinitum. They were bashed for certain decisions related to 4k video (which used to be called 4k, then changed to 2160p, then back to 4k, then back to 2160p), leading to the current name scheme.
Nice. :D
I vow never to buy anything advertised to me in such intrusive way…
Good luck. Ads are more and more targeted and they do enter your subconscious. Ads are extraordinarily effective, hence the massive hundreds of billions of dollars ad industry. Better off figuring out how to avoid them than just trying to resist their messages.
Eh, it depends on your lifestyle and age. I’m a minimalist and I know exactly what I like and need. An ad isn’t going to convince me to buy anything.
Since you have special immunity to the ads anyway I recommend looking up some videos on YouTube about how effective they really are and that it doesn’t depend on lifestyle or age especially since those are key factors targeted ads are calculating. If you think the advertisers are just going to fizzle out and this is a failed experiment because you can sit there and watch ads and not instantly throw your money at them, I assure you that’s not the case.
An ad isn’t going to convince me to buy anything.
That’s what you think. But it stays in your subconscious and whenever you may need something related to that ad your brain might remember it and influence your actions. You’re only truly immune to ads if you completely avoid them, which is impossible in modern society, you’re constantly being subconsciously influenced by them whether you like it or not.
I don’t believe I’m immune to advertising but I don’t think advertisers are willing to admit that it’s just as easy to create negative brand associations as positive brand associations. when the only exposure you have to a product is frustrating and irritating and offensive, these feelings can bleed over when you see them on a shelf later.
after many years of trying to ignore advertising and pretending I’m not influenced by it, I’ve admitted I am, just like everyone else. so instead of resisting the effects, I try to turn the feeling of brand familiarity into a warning sign: if I’m drawn by familiarity to a particular product, I question why before I buy. if the answer isn’t “a friend or i have used it and found it valuable/good”, then i remind myself that it’s not good enough on its own. they have to try and trick me into liking it, so it can’t be that good. if it were good, they wouldn’t have to drop dump trucks of cash into an ad agency to try and trick people into buying it. an ad for a thing means the thing is shit.
I feel like this same subtlety is also what makes it really hard to meaningfully track if an ad is actually effective or not. How do they know if you bought it cause ads or cause you would have anyway? Sometimes I wonder if ads arent way way less effective than companies think they are
So many things are ads now. Most ‘reviews’ and ‘news’ are ads, even when they’re not payed directly their pushed by algorithms that favour those advertising. Even if you avoid them most people you interact with aren’t.
You’ll never see their effect if you truly believe your impervious to them.
Uh, idk about you but I have never bought a single thing shoved down my throat by youtube.
same. an ad for a thing means the thing is shit. they have to try and trick you to get it instead of letting its quality organically speak for itself.
when things are actually good, you don’t need an ad agency to tell you.
