Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with “exclusive content or private areas” that Reddit users would pay to access.

When asked this week about plans for some Redditors to create “content that only paid members can see,” Huffman said:

It’s a work in progress right now, so that one’s coming… We’re working on it as we speak.

When asked about “new, key features that you plan to roll out for Reddit in 2025,” Huffman responded, in part: “Paid subreddits, yes.”

Reddit’s paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

  • Paradox
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    82 months ago

    I almost wish Elon would buy it, so he can “manage” it like he did Twitter

  • GingaNinga
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    3972 months ago

    I’m glad I jumped ship back during the ban on 3rd party apps. That was it for me.

    • @samus12345@lemm.ee
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      332 months ago

      I don’t even use any apps and was just planning on boycotting it for a few days in solidarity. Then Greedy Little Pigboy made his statement about how everyone will come crawling back and that was that.

      • JustARegularNerd
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        52 months ago

        This is the actual reason for me too. I’m making a point to never visit that website again.

        There’s exceptions like when searching for troubleshooting help and a relevant result happens to be on Reddit, but otherwise I avoid it as much as possible.

        • @samus12345@lemm.ee
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          32 months ago

          I figure as long as you visit with adblock enabled and don’t post anything, you’re not contributing to them in any meaningful way.

          • JustARegularNerd
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            32 months ago

            Agreed, and to be fair I still stop in at niche subreddits I used to follow to see what’s new, but never logged in.

    • ERROR: Earth.exe has crashed
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      42 months ago

      Tbh, I didn’t care about the 3rd party apps.

      I just didn’t like the silencing of opposition.

      If they are willing to do mass censorship for benign things like a 3rd party apps protest, what’s to say they wont booklick governments/corportions and censor info of horrible things that a government/corporation is doing.

      It’s the censorship that I was more afraid of. Besides, I always wanted a decentalized platform, but none of it had any users until June 12, 2023.

      • ✺roguetrick✺
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        32 months ago

        That’s the truth. It was tone deafness, a lack of responsiveness, and a clear lack of principles that made me leave during that.

    • @Tylerdurdon@lemmy.world
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      402 months ago

      Yep. When RIF was killed, I closed that door immediately (was not easy). It was to be expected though, I think. Once a site reaches critical mass, money interests enter the picture and greed can always screw up a good thing. It’s a shame.

    • @MrVilliam@lemm.ee
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      1062 months ago

      Same. I had even paid for the paid tier of my 3rd party app because it was such a good value to me that I wanted the devs to have some of my money. Thanks to that app, I was on the site more and pretty much never via computer anymore.

      I think it was for the best though. Quality over quantity here. I find it to be far less toxic on Lemmy overall. It’s like how people tend to be nicer in a small town because you know you’re gonna run into these people over and over again, but the big city you came from had more variety in stuff to check out. Definitely a trade-off, but I think it’s worth it to have this much more pleasant space that isn’t so packed with content as to be addictive. Good vibes.

      • @datavoid@lemmy.ml
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        342 months ago

        I’ve gone back to reddit a few times from searches, and after spending time away it is really apparent how negative most of the comments over there are.

        For example, anytime someone asks for help, someone always has to show up and get angry that they didn’t search instead of asking. Then a third person shows up and says that a search brought them to this thread… and no one ever answers the question. Thanks reddit!

        • @Pips@lemmy.sdf.org
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          62 months ago

          There are some instances where Reddit is still a great source of information just due to the sheer size of the community. But there’s a lot more shit to wade through after the exodus a couple years back. I haven’t signed back in for years.

      • GingaNinga
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        52 months ago

        Its improving over time, I think it’ll find a decent grove as more communities pop up. I find the comment sections really engaging too I’ve had some solid conversations over here.

  • magnetosphere
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    242 months ago

    Reddit has gotten so bad that it’s funny. I love reading about whatever awkward, bumbling cash grab they’re trying next.

    What’s a good word for constant, ongoing enshittification? Diarrheafication?

    • @latenightnoir@lemmy.world
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      92 months ago

      Funny and sad at the same time, to be honest… That douche busted up a lot of awesome communities with wonderful people, and he’s on the right track to ruin things completely…

        • @baggachipz@sh.itjust.works
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          42 months ago

          Don’t be mistaken, he and his board will make tons of money from this. Everyone is rooting for the demise of the site, but the bad guys will win. So what everyone liked will be gone and dead, and those parasites will be even richer.

  • Rando
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    262 months ago

    Hopefully this will drive even more users to switch over. I find myself finding Reddit less useful as time passes by

    • @shyguyblue@lemmy.world
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      142 months ago

      Whenever i search for a problem now, most of the posts that contain actual answers are more than a year old, and increasingly out dated.

      Fortunately, Lemmy is tech savvy and small enough that I can ask questions without worrying about the down vote brigade.

      • dindonmasker
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        102 months ago

        Yea and sometimes these older posts are filled with answers that just say “this user deleted all their data using “whatever service””.

      • @ShepherdPie@midwest.social
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        62 months ago

        Same I hardly ever find useful answers on reddit anymore. Most useful links have been from the native forums of the very product I’m trying to find answers for.

  • @sphxre@ani.social
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    2 months ago

    Hi, I think I’m doing this right. Just joined Lemmy lol because of this. Can people see my comment?

    • @JimmyMcGill@lemmy.world
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      82 months ago

      The more they do shit like this the more they will

      I mean, honestly Reddit is a dead site walking. At this point is not if it will “die” but how fast and I guess more importantly where will its users go. Hopefully here but who knows

  • @andxz@lemmy.world
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    42 months ago

    By far one of the easiest decisions was jumping on over here - and I barely understand it half the time.

    Second best was ditching Facebook like it was cancer.

  • @sbv@sh.itjust.works
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    372 months ago

    I’m surprised they aren’t talking about subscriber subreddits. With the amount of porn/OnlyFans posts, I would have thought they could position Reddit as a friendly and familiar OF alternative.

    • @OfficerBribe@lemm.ee
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      12 months ago

      That probably is the idea, to have a competitor to Patreon and OnlyFans. They should have probably mentioned that as an example before some people start thinking /r/worldnews becomes paywalled.

        • @OfficerBribe@lemm.ee
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          22 months ago

          It does not mention it and I cannot see any official statement, but that seems like a logical reason. Reddit management however is not famous for being logical so we will see.

    • @ShepherdPie@midwest.social
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      82 months ago

      I wonder what the legality is of that when people are posting content from these porn sites and reddit is charging users to access it. How is this any different than paid piracy streaming sites?

  • @ZombApoc@lemmy.ca
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    42 months ago

    It does seem like a lot of ads for “3% of inventory”. I can’t ever see a reason to pay for a subreddit.