Tumblr is reportedly on life support as its latest owner reassigns staff::CEO confirms Tumblr has lost “well north of $100M” since acquisition.
This is the best summary I could come up with:
The memo, written to employees at WordPress.com parent company Automattic, which bought Tumblr from Verizon’s media arm in 2019, is titled or subtitled “You win or you learn.”
The posted memo states that a majority of the 139 employees working on product and marketing at Tumblr (in a team apparently named “Bumblr”) will “switch to other divisions.”
After quotes and anecdotes about love, loss, mountain climbing, and learning on the journey, the memo notes that nobody will be let go and that team members can make a ranked list of their top three preferred assignments elsewhere inside Automattic.
The phenomenon of microblogging, or “Tumblelogs,” low-commitment personal blogs that contained snippets of text, images, audio, or other ephemera, were shaped into a product that launched in early 2007.
CEO Matt Mullenweg at the time called Tumblr “one of the web’s most iconic brands,” and said he intended to maintain the adult content ban and hoped the site would complement Automattic’s other products, like WooCommerce, Jetpack, Longreads, and others.
Edward Snowden’s leak of highly classified documents in 2013 spurred government surveillance higher-ups to create an “IC on the Record” tumblog, a very odd fit that somehow continues to this day.
The original article contains 857 words, the summary contains 198 words. Saved 77%. I’m a bot and I’m open source!
Is this the company that was criticised for banning adult content?
Yes.
well, they had it coming
Yeah. It used to be good, or, at least, I used to like it.
I guess all the power users went away and found somewhere else and after the reversal they didn’t come back for obvious reasons
People build communities, and that takes time and effort. If you destroy a community with some policy, and then rescind the policy, people do not come back and rebuild the community because they expect it to happen again.
Fool me once, shame on you. Fool me twice, shame on me.
Didn’t they ban adult content due to CP being posted there? I remember hearing stuff like that about Tumblr.
However adult content is still there, just need some creative thinking to access it.
But the app itself is just horrendous though.
They were doomed the second yahoo touched them.
Very surprised there’s no fediverse version if tumblr still
deleted by creator
LiveJournal plummeted in similar ways; from the biggest on the planet to barely being used. All over some nudity and erotica.
