AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

  • @the_q@lemmy.world
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    2191 year ago

    Oh no. People who use their good looks to push lifestyles that are unattainable are suffering the smallest bit of inconvenience. Oh no.

    • @Paddzr@lemmy.world
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      61 year ago

      Or they’re just not good enough and there are prettier ones out there? God forbis Rachel’s only fans isn’t top because maybe she’s not that good at showing her pussy? Like anything in life, competition is a bitch.

    • @rottingleaf@lemmy.zip
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      -41 year ago

      Liking somebody for looks and such behavior only is not worse or better than disliking somebody for looks and such behavior only.

        • @afraid_of_zombies@lemmy.world
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          131 year ago

          And? Go ahead and automate my job. I will find something else to do with my life. Good luck btw my work is a bit more complicated than pretending to be famous and harassing restaurants for free food until I am 30 fat or both.

          • ☂️-
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            1 year ago

            they are experimentally automating lawyers and doctors already, complexity is not the determining factor here.

            what is that something else in life you are going to do when they start pitching us to compete against machines? i can bet my ass on the fact they will use it to devalue human labour as much as possible, and most people cant afford to survive as is.

            • aicse
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              71 year ago

              Who are those “they” always refered? Isn’t it that the humanity is doing all for this?

              • ☂️-
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                51 year ago

                in this specific case “they” are tech corporations, tech ceos and their respective shareholders which might include a part of the global burgeoise.

                i think this tech would be used much differently if the rest of the knowledgeable people in humanity had a say/vote on it, besides financial interest.

              • @TwilightVulpine@lemmy.world
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                61 year ago

                The “they” are the wealthy executives and investors doing whatever they can to optimize every single penny into their pockets

                In a way it is “the humanity doing it to themselves”, but they sure aren’t asking the average worker how they feel about it, or letting them have any easier time because of it. If enough work is automated, they’d rather fire people and have one person work for two while the second person starves.

            • @afraid_of_zombies@lemmy.world
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              11 year ago

              Cool. So it’s been 8 hours. How far have “they” progressed? Do I still have to go to work on Tuesday?

              Sorry the influencer you follow can’t get free stuff anymore.

              • ☂️-
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                1 year ago

                You are naive to think stuff like this will change overnight. And you might be if you think you are getting singled out and spared.

                I don’t follow influencers nor do I have any traditional social media.

          • @rottingleaf@lemmy.zip
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            21 year ago

            It’s a well-known fact that most people think that all jobs can be automated except their own. Well, I’m distorting it a bit to extremes.

            As for me, I know my job can be automated. Actually, I’m automating it a bit to make fewer mistakes and give fewer fucks. And I know that eventually there may not be a need for me if I don’t change levels.

            Fields and professions are persistent, particular roles humans perform in them are not.

              • @rottingleaf@lemmy.zip
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                11 year ago

                Mixed up comments probably.

                Anyway, to you my question is - why do you think such a migration would work? You are older than when you entered your current profession. And it’s a competitive system, another people would have more experience than you.

  • @baatliwala@lemmy.world
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    141 year ago

    I mean, someone like Hatsune Miku already existed before. It’s just (slightly) more mainstream now. The only issue with “virtual influencers” is how straightforward the owners are in admitting that their product is AI.

  • @silvercove@lemdro.id
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    21 year ago

    People who won the genetic lottery are angry that they can’t milk their attractive appearence for money anymore.

    Well, that’s too bad.

    • Riskable
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      1 year ago

      I chuckled at this but I would like to point out that we shouldn’t dehumanize influencers. They are just as human as Mark Zuckerberg and Elon Musk.

      Wait…

  • @vexikron@lemmy.zip
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    1 year ago

    And thus social media has reached its apex.

    After a decade plus of bombarding people with a mix of whatever they desire most and whatever causes them to become emotionally invested to the point of exhaustion, we see the pinnacle innovation of social media:

    A literally completely fake person selling overpriced fashion I guarantee was made in a sweatshop, that nearly no one viewing ‘her’ can afford or look good in, who receives many thirsty comments praising her as if ‘she’ will be their friend or something, who in the process of doing all this also puts out of business actual human models who are simply fake in every sense of the word that is not literal.

    It is basically the most perfectly capitalist thing I can imagine. Everyone loses except the capital owners.

    I mean sure, maybe it will get some people whose entire personality is “I am pretty, worship me!” to think about doing something actually useful or learning and developing a real personality.

    But… we are fairly far into the predicted cyberpunk dystopia now. No its not exactly as predicted, but shockingly close in many ways.

    The average consumer of content cannot tell a bot or a fake person such as Aitana here from a real one, and there will just be another after news of Aitana in particular gets around.

    At this point I would say that most humans have basically failed a reverse Turing Test.

    • @SkyeStarfall@lemmy.blahaj.zone
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      71 year ago

      Yeah, we really are steamrolling right into a cyberpunk dystopia, aren’t we? Well, if we can even include the world “punk” there. It might as well just be cyber-capitalism in the end.

    • @rottingleaf@lemmy.zip
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      21 year ago

      I disagree with the word “capitalist”, but in emotion and general sense you nailed it.

      Just a bit sad we’re as a planet navigating Lem’s “The Megabit Bomb” and of course “Summa Technologiae” so slowly.

      I mean sure, maybe it will get some people whose entire personality is “I am pretty, worship me!” to think about doing something actually useful or learning and developing a real personality.

      You’d be surprised.

  • Mubelotix
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    -171 year ago

    It’s not AI stealing the business from humans. It’s men stealing the business from women

      • Mubelotix
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        -51 year ago

        No. But just look how things are. It’s how today’s society is, and it’s not going to change if you forbid observing it. Right now, most camera users are female and most AI users are male. So you fuck off

        • @TheGrandNagus@lemmy.world
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          1 year ago

          It’s alright, I get it. You have a very sexist mindset and think using image generators is a man’s job. Sitting around and looking pretty is a woman’s job.

          Grow up.

    • @the_ocs@lemmy.world
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      51 year ago

      First they came for the influencers, and I did not speak out, because I’m not an influencer…

      • @BluesF@lemmy.world
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        51 year ago

        There are some things I won’t be disappointed to see replaced by automation. Transitions are not well managed in this regard (retraining is expensive after all), but many jobs I feel should be automated because they suck. Not really sure where influencers fall on this scale… Can’t imagine it’s great for your mental health.

      • @BrianTheeBiscuiteer@lemmy.world
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        71 year ago

        Give them some talent and they’re essentially movie actors. It’s just another form of entertainment and as little as I care about influencers this won’t stop with them. Anyone that appears on camera is fair game to be replaced.

        • @SnipingNinja@slrpnk.net
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          71 year ago

          Coz influencers can be people lucking into it, with AI influencers it’s mostly going to be brands cutting out the middlemen and making more money and reducing any chance of people receiving consequences of their actions as they can just delete that AI influencer and create a new one, whereas any human influencer will suffer the consequences even if very little for their actions

          • Riskable
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            31 year ago

            Whoah there: Who says AI influencers aren’t the result of individual’s honest work? You don’t need an entire data center of computers to make your own AI influencer!

            Don’t assume there’s a corporation behind every AI persona. It could just be one guy with a lot of VRAM getting creative with prompts in his parent’s basement.

              • @ClamDrinker@lemmy.world
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                61 year ago

                Ah yes. Like that damn internet and those cursed devices people use to access it. Anyone using those is inherently not honest or ethical.

                • @Telodzrum@lemmy.world
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                  -51 year ago

                  The internet is the worst mistake in human history. I’m surprised you’d use that as your example.

          • Flying Squid
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            141 year ago

            What makes you think they can’t (and don’t) just fire a human influencer and hire a new one whenever they feel like it now?

          • @Smoogs@lemmy.world
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            21 year ago

            Right cuz blaming lobbyists and ad campaigns… that’s totally worked out for tobacco, guns, pharma and vehicle companies looking to shirk any accountability.

  • @TheAlbatross@lemmy.blahaj.zone
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    41 year ago

    This seems like a short term problem.

    If marketing agencies move to AI influencers, the consumer will slowly catch on and move away from it.

      • @TheAlbatross@lemmy.blahaj.zone
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        141 year ago

        People like influencers because they want to emulate their style and want essentially word of mouth recommendations on things. There’s an element of cognitive dissonance to recognizing they’re just a different form of advertising, and I would think that once that loses its human element, that won’t be as appealing to consumers who enjoy influencers.

        • @BrianTheeBiscuiteer@lemmy.world
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          11 year ago

          The fact people watch influencers gives me no hope they wouldn’t react similarly to an AI influencer. I haven’t heard of any law that requires content creators to mention the use of AI and if there was such a law it would probably get fulfilled by a microscopic blurp at the bottom of the page that nobody reads.

        • @General_Effort@lemmy.world
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          21 year ago

          You have a point. But one could equally well predict that influencers - or celebrities in general - lose their appeal once people understand that they are not really their friends. The neurotypical mind simply seems not to be wired that way.

            • @General_Effort@lemmy.world
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              11 year ago

              I guess it’s answered. On some level, our brain decides that some perfect strangers are friends or family. How else would one explain that we follow gossip about the lives and relationships of people that we, almost certainly, will never meet?

              • @voidMainVoid@lemmy.world
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                11 year ago

                It seems reasonable to me that you could admire somebody without thinking that they’re a friend or family. That’s what being a fan is. Some of the more extreme fans are going to want to know intimate details about the object of their admiration. I don’t see how it’s different from any other obsessive hobbyist.

                • @General_Effort@lemmy.world
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                  21 year ago

                  That’s probably true in some contexts. But how many, EG, Raspberry Pi enthusiasts know the name of the senior engineer, let alone their relationship status?

                  I’m sure you can admire someone’s music or writing without caring one bit about their personal life. But I don’t think you could say the same about an actor. What’s more important for your life: movies or smartphones? So why do we know the names of so many actors but not scientists or engineers?

        • @cuchilloc@lemmy.world
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          111 year ago

          Everybody so afraid of IA turns out it can heal us. Hopefully more people will realize the absurdity of an influencer instead of just trending from AI influencer to “let’s go back to analog human influencers like in the old day”.

          • @BrianTheeBiscuiteer@lemmy.world
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            11 year ago

            The loss of influencers more than makes up for the loss of photographers, newscasters, models, translators, and writers.

            /s

            Every job I mentioned isn’t speculation. Some of those have already been replaced by AI.

            • @cuchilloc@lemmy.world
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              11 year ago

              Same happened with every other piece of technology so far. Labour will continue to be replaced by machines. It’s up to us to live from the tools and not for them.

              • @BrianTheeBiscuiteer@lemmy.world
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                11 year ago

                Refrigerators displaced milkmen, cars displaced carriage builders and horse farriers, and other various tools displaced manual laborers. Adoption of these advancements was slow and people often had time to upskill to something else, maybe in the technology that displaced them.

                With AI we’re talking a massive displacement across the entirety of our economy. Teachers, actors, lawyers, accountants, programmers, chemists, therapists, writers, illustrators, and many more professions could be on the chopping block within a few years. Can all of these people get a job in data science? Ironically, I think the safest jobs (until AI robotics catches up) will be in the trades, one of the main things college goers are trying to avoid. Again, there are only so many toilets.

        • Nacktmull
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          11 year ago

          I think you are underestimating the cognitive dissonance of most consumers.

  • @Ilovethebomb@lemm.ee
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    11 year ago

    What’s funny to me, is AI generated content is virtually indistinguishable from heavily filtered content, but it cannot replicate a high resolution, untouched image.

    So, obviously it’s putting influencers out of a job.

  • @CheeseNoodle@lemmy.world
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    571 year ago

    Wasn’t there a social media website that did a massive bot purge a while ago and most influencers found out that like 90+% of their audiences were actually bots anyway? sounds like this is just a logical conclusion and the rest of us can get on with our lives while bots entertain bots.

  • @phoneymouse@lemmy.world
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    1 year ago

    I prefer to think of it as leveling the playing field. You don’t have to be a 20 year old woman with the right face and body ratios to be an instagram model anymore. Anyone can! Seems like true equality to me.

      • @jcg@halubilo.social
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        121 year ago

        You also need an eye for the right aesthetics and some marketing savvy, there’s lots of pretty girls who still don’t meet the cut for “influencer”. Granted, being pretty and having marketing savvy is a really good recipe for success, but it still makes no guarantees.