AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

  • @CheeseNoodle@lemmy.world
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    571 year ago

    Wasn’t there a social media website that did a massive bot purge a while ago and most influencers found out that like 90+% of their audiences were actually bots anyway? sounds like this is just a logical conclusion and the rest of us can get on with our lives while bots entertain bots.

  • @the_q@lemmy.world
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    2191 year ago

    Oh no. People who use their good looks to push lifestyles that are unattainable are suffering the smallest bit of inconvenience. Oh no.

    • @rottingleaf@lemmy.zip
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      -41 year ago

      Liking somebody for looks and such behavior only is not worse or better than disliking somebody for looks and such behavior only.

        • @afraid_of_zombies@lemmy.world
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          131 year ago

          And? Go ahead and automate my job. I will find something else to do with my life. Good luck btw my work is a bit more complicated than pretending to be famous and harassing restaurants for free food until I am 30 fat or both.

          • ☂️-
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            1 year ago

            they are experimentally automating lawyers and doctors already, complexity is not the determining factor here.

            what is that something else in life you are going to do when they start pitching us to compete against machines? i can bet my ass on the fact they will use it to devalue human labour as much as possible, and most people cant afford to survive as is.

            • aicse
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              71 year ago

              Who are those “they” always refered? Isn’t it that the humanity is doing all for this?

              • ☂️-
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                51 year ago

                in this specific case “they” are tech corporations, tech ceos and their respective shareholders which might include a part of the global burgeoise.

                i think this tech would be used much differently if the rest of the knowledgeable people in humanity had a say/vote on it, besides financial interest.

              • @TwilightVulpine@lemmy.world
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                61 year ago

                The “they” are the wealthy executives and investors doing whatever they can to optimize every single penny into their pockets

                In a way it is “the humanity doing it to themselves”, but they sure aren’t asking the average worker how they feel about it, or letting them have any easier time because of it. If enough work is automated, they’d rather fire people and have one person work for two while the second person starves.

            • @afraid_of_zombies@lemmy.world
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              11 year ago

              Cool. So it’s been 8 hours. How far have “they” progressed? Do I still have to go to work on Tuesday?

              Sorry the influencer you follow can’t get free stuff anymore.

              • ☂️-
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                1 year ago

                You are naive to think stuff like this will change overnight. And you might be if you think you are getting singled out and spared.

                I don’t follow influencers nor do I have any traditional social media.

          • @rottingleaf@lemmy.zip
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            21 year ago

            It’s a well-known fact that most people think that all jobs can be automated except their own. Well, I’m distorting it a bit to extremes.

            As for me, I know my job can be automated. Actually, I’m automating it a bit to make fewer mistakes and give fewer fucks. And I know that eventually there may not be a need for me if I don’t change levels.

            Fields and professions are persistent, particular roles humans perform in them are not.

              • @rottingleaf@lemmy.zip
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                11 year ago

                Mixed up comments probably.

                Anyway, to you my question is - why do you think such a migration would work? You are older than when you entered your current profession. And it’s a competitive system, another people would have more experience than you.

    • @Paddzr@lemmy.world
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      61 year ago

      Or they’re just not good enough and there are prettier ones out there? God forbis Rachel’s only fans isn’t top because maybe she’s not that good at showing her pussy? Like anything in life, competition is a bitch.

  • AutoTL;DRB
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    11 year ago

    This is the best summary I could come up with:


    She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie giant Victoria’s Secret.

    Aitana is a “virtual influencer” created using artificial intelligence tools, one of the hundreds of digital avatars that have broken into the growing $21 billion content creator economy.

    Their emergence has led to worry from human influencers their income is being cannibalized and under threat from digital rivals.

    That concern is shared by people in more established professions that their livelihoods are under threat from generative AI—technology that can spew out humanlike text, images and code in seconds.

    Over the past few years, there have been high-profile partnerships between luxury brands and virtual influencers, including Kim Kardashian’s make-up line KKW Beauty with Noonoouri, and Louis Vuitton with Ayayi.

    Instagram analysis of an H&M advert featuring virtual influencer Kuki found that it reached 11 times more people and resulted in a 91 percent decrease in cost per person remembering the advert, compared with a traditional ad.


    The original article contains 267 words, the summary contains 167 words. Saved 37%. I’m a bot and I’m open source!

        • @TwilightVulpine@lemmy.world
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          41 year ago

          Even doctors are liable to be replaced by AI. I don’t know what counts as “something of value to society” to you, and frankly that’s the sort of argument that is never worth having. But generally speaking, it doesn’t get much more valuable for society than doctors.

          • @clearleaf@lemmy.world
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            1 year ago

            Being a doctor would be a real job, but the only jobs I’ve seen actually getting replaced are things like clickbait content farms, scams, marketing, exploitive gambling-centric video games, and other such garbage. Unlike being a doctor it’s never been hard to shit that stuff out into the world. And since these neural networks aren’t actually that good, I’ll believe they can replace doctors when I see it.

              • @clearleaf@lemmy.world
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                11 year ago

                I’ve seen some pretty interesting images and some funny text but nothing that amounts to a big enough vision that it’s something cohesive like a complete movie or a book. I’ve seen Joel Haver videos but those aren’t made by pushing a button and getting a video.

                • @TwilightVulpine@lemmy.world
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                  21 year ago

                  Replaced implies some, likely many humans won’t be able to compete and will be driven out of the field. Not by any other more skillful artist, but simply by AI output. Which is an inevitability. Some might say it’s already happening.

          • @meat_popsicle@sh.itjust.works
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            21 year ago

            If an AI can outperform a human doctor, isn’t that a good thing? We should always strive to improve survival for patients - it’s not about doctors jobs but patient survival and long term health outcomes.

            I would love for doctors to become AI if the AI improves our growing health inequities and inequalities.

            • @TwilightVulpine@lemmy.world
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              21 year ago

              Part of the issue is that this rush to transition to AI is not done to increase quality of work, but to sav time and costs. If the point was to improve the treatment, keeping a human doctor plus AI might result in better outcomes. But AI or no AI, a for-profit medical system won’t elliminate health inequalities.

              It’s also worth keeping in mind not all forms of work are actually enhanced by AI participation. Journalists aren’t aided by language models that regularly hallucinate false informations.

    • @ryper@lemmy.ca
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      -41 year ago

      He’s gotten into wrestling for WWE, and he’s actually pretty good at it. He’s probably getting paid pretty well there.

      • @vexikron@lemmy.zip
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        121 year ago

        I would say he should be worried about CTE injuries but probably it would not be noticeable in his case.

      • @StorminNorman@lemmy.world
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        41 year ago

        No probably about it, he’s one of their top paid stars (although still a ways off of Roman reigns and Lesnar). Which is wild given he only wrestled 6 times this year. But he brings eyes to the product, so WWE have done the maths and deemed it to be worthwhile.

        • @vexikron@lemmy.zip
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          21 year ago

          Honestly, he genuinely appears to love beating the crap out of people (and getting the crap beat out of him) in a highly dramatized, highly publicized way.

          While I personally would never want to do something like that as a huge part of my life… it seems to tick all his boxes and thus I am actually happy for him.

          If he can focus on this and stop running ludicrous crypto scam after some other kind of scam, then good.

          • @StorminNorman@lemmy.world
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            1 year ago

            I am a terrible watcher of wrestling. I’ll watch a show, then not watch one for two years. But I caught his SummerSlam match, and the kid can go. Like, he had all the fundamentals down. The whole going slow that takes forever for wreztlers to learn. He can sell moves with the best of em. His moves were super crisp. Calling the next sequence etc. Do I think he’s way overpaid? Yes. Do I hate that some internet guy is being made famous when they squander literal Olympic level wrestlers? Yes. But, I mean, he’s putting out good matches…

            And yeah, I’ve never really followed him, so this was always his “redemption” to me. If he’s still doing the horseshit I have heard him and Jake do well… But I wanna hope!

  • @theluddite@lemmy.ml
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    281 year ago

    This is a problem for the whole internet. I’ve made a long version of my argument here, but tl;dr as companies clutter the internet with cheaper and cheaper mass produced content, the valuable places will also get ruined. There’s an analogy to our physical world: Because we build cheap and ugly cities that roughly look the same, the few places that are beautiful and unique are also ruined, because they’re just too valuable; everyone wants to go there. I think that we’re already seeing beginning, with pre-existing companies like Reddit that have high quality human-generated content walling themselves off more and more as that content becomes more valuable.

  • @silvercove@lemdro.id
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    21 year ago

    People who won the genetic lottery are angry that they can’t milk their attractive appearence for money anymore.

    Well, that’s too bad.

  • @phoneymouse@lemmy.world
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    1 year ago

    I prefer to think of it as leveling the playing field. You don’t have to be a 20 year old woman with the right face and body ratios to be an instagram model anymore. Anyone can! Seems like true equality to me.

      • @jcg@halubilo.social
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        121 year ago

        You also need an eye for the right aesthetics and some marketing savvy, there’s lots of pretty girls who still don’t meet the cut for “influencer”. Granted, being pretty and having marketing savvy is a really good recipe for success, but it still makes no guarantees.