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I never really thought devs misunderstood that. They aren’t the problem. Do the same survey with the publishers.
“…The price point, at the time, was the issue. We felt, it’s probably worth this,” he said. “I won’t say who at Microsoft said, ‘Well, that’s less than we sell a theme for; a wallpaper is more than that. You should charge this; you can always lower it’”
Even the horse armor, allegedly, was heavily influenced by Microsoft.