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The term “whale” just implies a big spender, it doesn’t exlude gambling addicts, dumb children or the fiscally irresponsable.
But when people think “whale,” they think of the rich idiots with more money than sense. They don’t think of the addict being fleeced like kids by cigarette companies. And we need to change that mentality. Because we’re just victim blaming here. You can’t shame a heroin addict into a sober person.