Round 1: grilled
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They still use the burger parts for burger. They’re not taking a ribeye and grinding it up and selling it at a loss.
Is it a dumb thing for dumb people? Maybe. You would think the extra fat would just cook off and it wouldn’t go very far vs uncooked weight.
I wouldn’t buy one but I wouldn’t want that meat to go to waste either.
The ones I’ve had are usually similar price to the other burgers or a very slight increase and the patty quality was definitely better. If the price difference was like between wagyu steak and normal, I’d never even consider it.