Online Ratings Are Broken | Companies aren’t asking for your feedback. They’re begging you for data.::Companies aren’t asking for your feedback. They’re begging you for data.
This is a pretty dumb hot take if you ask me. Yes, they are asking for your feedback, which is data. Everything is data. Why is “data” a bad word around here?
Data aside. When asking for feedback, they are asking for my time. My time has value to me. My input has value to them. A request for input from me costs me something I value but benefits them not me.
Why is “data” a bad word around here?
Don’t you know the only way companies can get data is by violating your right to privacy?
We went from “how can I make this person buy my laundry detergent” to “how can we make this person vote for a fascist wannabe dictator”
I would tell you but then I’d have to [data expunged].
Feedback is one thing, one online shop has the guts to ask me to do support for them. If customers have questions about a product, they “crowdsource” and send the question to the people who bought the product.
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Reviews are good for convincing other customers that you are a real site and the product is what it says it is.
An ethical company leaves up critical reviews and tries to address the issues their customer faced.
The opposite is a company that only allows good reviews to be published or outright fakes them.
I have worked for both kinds of businesses and I can assure you the ethical businesses care very much about bad customer experiences and use the feedback to improve.
