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I forgot about Digg. Whatever happened to it?
They had a site redesign to garner more monetization.
They also had power users who dominated post and drove the control of conversation. (MrBabyMan?)
The redesign elevated paid advertisers to the front page, masquerading as real articles.
Suddenly 1/4th of the top content was fluff articles not very subtly advertising shit
They forced a UI change that everyone hated, so everyone fled to reddit, thus crowning Steve Huffman, a dirty little piss boy.